SM Entertainment, the agency that manages K-pop band Red Velvet, has revealed that the group is looking at launching their new album next month i.e. March 2020. With this announcement, the group is all set to break the silence that they have been maintaining for past six months. This has given their fans a reason to smile. They have been impatiently waiting for new music from the band since the release of their Queendom. The band urged them to keep their interest levels up.
Red Velvet’s last song Queendom had turned out to be a smashing success. The video had generated 96 million views in the span of six months.
The journey so far
The band had released three studio albums since its launch. The first album was The Red, which had released in 2015. It had paved the way for their stupendous success in Korea and all over the world.
Red Velvet had released their second album Perfect Velvet in November 2017. Since then, they have come up with songs like Summer Magic in August 2018, RBB in November 2018, Japanese songs like Coolie Jar in July 2018 and Sappy in May 2019. Bad Boy, Power in 2018, Close to me, Zimzalabim, Umpah Umpah, Pyscho were their tracks released in 2019.
At the time of the launch in August 2014, there were four members in the group – Irene, Seulgi, Wendy and Joy. Yeri had joined the band a year later with the song Ice Cream Cake.
Crossing milestones
Meanwhile, Red Velvet’s music video for ‘Bad Boy’ released in 2018, has just reached a new milestone! The video for the hip-hop influenced R&B track has crossed 350 million views on YouTube as of February 17, 2022. It has now become first music video by any female artist under SM Entertainment to cross this milestone.
Since its launch the girl group band has created a distinct identity for itself.
It has earned a reputation for creating music reflecting their own group’s name, with their ‘red’ side experimenting with more upbeat and predominantly pop sounds, while their ‘velvet’ side focuses more on darker, ‘90s-inspired sounds.
Their fans celebrate them for their versatility across genres.