India Continued its magical Cannes Festival 2022 journey at the Cannes Lions Festival 2022 also. It added 3 more Lions to its Tally, and raised the impressive tally to 10. The Cannes Lions International Festival of Creativity is held as a real-life event in 2022, since in its longtime home on the French Riviera from 20-24 June.
Cannes Lions Festival shall be held virtually this year
Last year the event was canceled and the Lions Festival 2022 is held virtually this year. the festival chairman Philip Thomas said: “We can’t wait to reunite the industry and bring the community together once again.” Thomas added that the festival would build on the digital access introduced during the pandemic, stating that “as the world shifts and changes we know our role as conveners needs to evolve”. Lions Membership is the digital subscription introduced in March 2020 and has more than 10,000 members. Also. the 2022 edition is also intended to be the most sustainable in the festival’s nearly 70-year history.
Glimpse of the Festival at the Cannes Lions Festival
After the grand opening success of the Indian contingent on the day, one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which included 2 Grand Prix, 3 Silvers, 2 Bronzes and 20 shortlists across five categories. Since then the Indian contingent has clocked in 20 more shortlists on the second. On Day 2 of Cannes Lions 2022, 20 more got shortlisted under six categories across brand
Creative Business Transformation
VMLY&R Commerce’s Campaign for Unilever
Brand Experience & Activation
10 nominations shortlisted of 71 entries from India.
- Shah Rukh khan – My Ad,
- Dentsu Creative India has three for Vice Media’s “The Unfiltered History Tour.”
- Unilever Smart Fill Campaign
- FCB Chicago for the Times of India Campaign
Creative Commerce-
- VMLY&R Commerce’s Campaign for Unilever
- “Shagun Ka Lifafa” created for Ujjivan Small Finance Bank.
Creative Effectiveness- DDM
Mudra Mumbai’s “Stay Free Project Free Periods”
